Yutori is not just about making a popular brand,
but to become a culture itself.
If you have nowhere to hang out or no clothes you just want to wear,
“little street revolution” has something to offer.

  • What We Do

    Yutori is a Tokyo-based "street company" aiming to expand Asia-wide. We are engaged in creating brands reflecting diversity to digital culture through media and individual stories.

  • Our Beliefs

    Yutori community is about love and creativity. Different is normal. Different is fun. Don’t stop imagining the better, faith is the key to making it happen. The Star of your story is YOU.